Why Korean Skin Care?
Korean consumers have a voracious appetite for skincare, which in turn helps fund extensive R&D. With thousands of beauty brands all competing for market share, the result is a Hyper-competitive, incredibly innovative industry that’s at the forefront of the beauty world.
Gentle Formula & Unique Ingredient
Korean beauty heritage is steeped in natural ingredients passed down from generation to generation. This tradition continues today with formulations that tend to shun harsh chemicals and draw from the Earth instead.
Competition among brands is a positive thing for consumers – and the competition among beauty brands in Korea is nothing short of fierce, which helps keep the prices of beauty products down (without ever sacrificing quality).